Marketing & Communications Specialist

Organization: El Paso Center for Diabetes (EPCD)

Reports To: Chief Executive Officer (CEO)

Supports: CEO and COO

Status: Full-Time, Exempt

Salary Range: $45,000–$50,000

Position Purpose

The Marketing & Communications Specialist advances the mission of the El Paso Center for Diabetes (EPCD) by designing, executing, and evaluating strategic marketing, communications, and outreach initiatives. The Specialist strengthens brand visibility, accelerates patient and community engagement, leads diabetes awareness campaigns, and supports donor development. The Specialist also serves as the communications lead for the regional Diabetes Alliance and supports the “Diabetes Now What” health communications campaign in partnership with the Paso del Norte Health Foundation.

Essential Duties & Responsibilities

I. Strategic Marketing & Communication Leadership

  • Lead the development and execution of EPCD’s annual marketing and communication strategy.
  • Serve as the communications lead for the Diabetes Alliance, a partnership with the Paso del Norte Health Foundation.
  • Support and help execute the “Diabetes Now What” regional health communications campaign.
  • Lead communication strategy meetings with staff, partners, and the Diabetes Advisory Group.
  • Provide strategic communication reports to the CEO/COO and Board of Directors.
  • Monitor marketing, social, and community trends to enhance communication efforts.
  • Oversee EPCD branding and ensure consistent, high-quality messaging.

II. Digital Marketing & Analytics

  • Manage and optimize digital marketing efforts across all platforms.
  • Measure and report analytics for EPCD and the Diabetes Now What campaign.
  • Manage social media advertising, Google Ads, and boosted content.
  • Conduct regular SEO/SEM audits to improve online performance.
  • Maintain editorial calendars for all digital channels.

III. Creative Production & Content Development

  • Produce written, graphic, and video content with minimal supervision.
  • Create materials for the Diabetes Now What campaign including videos, social animations, print collateral, and PSAs.
  • Serve as EPCD’s photographer/videographer and maintain media libraries.
  • Develop scripts, creative briefs, newsletters, and collateral materials.
  • Oversee creative projects with vendors and external partners.

IV. Website Management

  • Lead design, updates, and management of EPCD’s website and diabetes campaign sites.
  • Ensure ADA compliance, SEO performance, and user-friendly navigation.
  • Post regular updates and manage forms, landing pages, and analytics.

V. Media Relations & Public Affairs

  • Maintain relationships with regional broadcast, print, and digital media.
  • Pitch stories, draft press releases, and prepare talking points.
  • Serve as spokesperson when assigned by the CEO/COO.

VI. Special Events & Public Relations

  • Lead all communication and marketing logistics for EPCD events.
  • Manage vendor coordination, registration, signage, collateral, and run-of-show.
  • Support major donor events, open houses, community events, and health fairs.

VII. Development & Donor Support

  • Lead marketing efforts for EPCD fundraising events and Giving Day.
  • Coordinate the annual donor appeal campaign.
  • Develop donor-focused content such as impact summaries and recognition materials.
  • Co-author communication-related grant components and reports.
  • Promote online giving and donor pathways throughout communication efforts.

VIII. Internal & Cross-Functional Leadership

  • Serve as lead staff for the Diabetes Alliance and manage the Alliance Communications Workgroup.
  • Support alignment of messaging across DSME, MNT, CHW, and administrative teams.
  • Support internal communication processes and staff updates.

Skills & Competencies

  • Strong written and verbal communication skills.
  • Advanced skills in design, photography, and video editing.
  • Strong project and time management abilities.
  • Ability to simplify and communicate complex information.
  • Strong relationship-building and media relations skills.
  • Proficiency in Adobe Creative Suite, website CMS platforms, social media tools, Microsoft Office, and analytics platforms.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field or 3–5 years of experience in marketing or communications.
  • Experience in nonprofit, healthcare, or public health communication is a plus.
  • Experience leading campaigns, producing creative content, and managing websites required.
  • Experience with event planning and media relations required.

Core Competencies

  • Mission Focused
  • Relationship-Oriented
  • Collaborative
  • Results Driven
  • Brand Steward

Other Requirements

  • Ability to work flexible hours, including evenings or weekends for events.
  • Duties may change at any time with or without notice.

To educate and empower our community to achieve a healthy life throughout the diabetes journey.

Contact Information

Address:
8700 Montana
El Paso, Texas 79925

Phone: (915) 532-6280
Fax: (915) 598-3732

Website:
www.epdiabetes.org